Content is king. It’s been said time and time again, yet many companies still don’t create enough of it or fail to create relevant content that their target market wants to read. Content marketing can be an effective way to connect with your target audience because it offers more value than traditional marketing strategies like direct mail, print, and television ads and it creates an opportunity to strengthen your brand as well as improve your search engine rankings over time. Still, it won’t be effective if you don’t invest in good-quality content from the start!

The state of digital
Digital marketing has changed a lot in the last few years. With the rise of online marketing and social media, marketers have new tools at their disposal.

The birth and evolution of content marketing
The content marketing industry has come a long way since its humble beginnings, evolving with the digital age.

Where we are now with content marketing
Marketers are always in pursuit of the next best way to reach their target market. Right now, content marketing is one of the most effective ways to do this. It’s easy, it’s cost-effective, and it works. That said, you can’t just throw up any old thing and expect results. No matter what your brand or industry is, your content needs to be relevant, useful, and engaging.

To get started with creating a content marketing strategy that will work for you, take a look at these six steps:

1. Define your goals

2. Create a narrative

3. Develop an editorial calendar

4. Build your list

5. Create assets

6. Evaluate success by looking at how much traffic you’re generating on your site, how many visitors have subscribed to your newsletter and/or blog, and if anyone has contacted you about advertising or partnerships.

If those numbers are good, congratulations! You’ve achieved your goal. If not, make changes and try again. Keep reading to know more in detail.

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